The Global Strategy of IKEA Essay Example | Topics and Well Written Essays - 500 words

The Global Strategy of IKEA - Essay Example IKEA has become one of the most successful furniture retailer’s in the world. IKEA low-cost-approach to doing business and innovative marketing and brand identity has allowed IKEA to mold and convert their brand image and company to become a lifestyle oriented company. IKEA was one of the pioneers towards globalization by offering furniture that was sold unassembled to its clientele therefore it could be shipped more securely and economically and consequently sold at the lowest possible costs to their customers. The company carefully adapted their corporate structure, business model, and culture to maintain and build their brand image, while carefully adapting their product offerings and marketing to match the preferences, customs, and needs of their local clientele. IKEA has become much more than a furniture merchant, it embraces customers with lifestyle that embraces good taste and recognizes value. The company has thrived in the global market where others competitors have n ot succeeded in penetrating. The key strategy to IKEA’s global success has been in keeping in line with their original philosophy of success which has been to provide unique, functional, simplistic but beautiful furniture designs and products at a low cost. This unrelenting pursuit of efficiency and frugality has permeated throughout the corporate culture and structure (Quickmba, 2011).

Stakeholder mapping Stakeholder analysis Essay Example | Topics and Well Written Essays - 2500 words

Stakeholder mapping Stakeholder analysis - Essay Example The stakeholders can very well be found beyond the formal structure of the company. Therefore in order to find out all the stakeholders, the company is also required to have a look at informal and indirect relationships as well. The company management has to make a balancing assessment and evaluate all such external forces in order to take them along with company’s objectives. Two major elements for stakeholder management are Stakeholder mapping and Stakeholder analysis. By managing the interest of stakeholders an organisation can enhance the wealth in such a manner that economic benefits can be generated by positive relationships between the organisation and its stakeholders (Preston and Donaldson, 1999). This necessitates that the service values as perceived by stakeholders are determined in an objective manner. This includes determination of elements like information and knowledge sharing about the functioning of the company, joint ventures, acquisitions and mergers, comple mentary resources and capabilities. In fact, at times, the operational direction of the company is set by the manner in which the stakeholders perceive the company, its missions and objectives. Key stakeholders like shareholders, employees, financers etc. often make use of influencing strategies to guide the organisation or to set the priorities for the company (Frooman, 1999). Therefore while taking crucial corporate decisions, it is necessary to know about the expectations of different stakeholders and to determine the extent to which they could and would exert their influence. Mitchell et al (1997) contend that an influential model of how stakeholders influence organisations is based on attributes of power, legitimacy and urgency. Johnson & Scholes (1999) define stakeholder as, â€Å"Stakeholders are groups or individuals who have a stake in, or expectation of, the organization’s performance.† Besides the owners

Replication of the Stroop Effect

Replication of the Stroop Effect Abdus Azad Abstract This experiment is a replication of the Stroop effect, in which you are supposed to identify colors, where colors are in different texts. Also the name of the word when in different colors. There was one experimenter and the participants were 20 (15 females, 5 males) Hunter College Psychology 250 students. The age ranged from 19-32 with a mean age of 23.5. The Experimenter tested the participant’s in two effects and three conditions. In one effect they were to identify the word, in three conditions congruent (matching the color), incongruent (different color), and control (neutral black text). In another effect the students were tasked with identifying the color in three conditions, congruent (same color matched), incongruent (different text), and control (neutral black text). We hypothesized there will be an increase in the mean time when participants are tested in the incongruent conditions due to interference. Using a one-way repeated measures ANOVA the result of this study found that there is a significant difference in incongruent condition when participants were tasked to name the color F (1.554, 23.32) = 7.434, p= 0.0055. Using a second one-way ANOVA for naming words, the results showed no significance F (1.845, 27.68) = 0.1289, p= 0.8642. A Replication of The Stroop Effect When we focus our attention to do one task, this is called selective attention. This means to exclude any other stimuli which may cause distraction. While on the other hand divided attention is when we have the ability to divide our attention to a few tasks, sometimes while doing these tasks, it may become an automatic process which makes dividing your attention between these two tasks much easier. Automatic processing, is when you cannot control your thought process, it can be thought as implicit thinking, in other words thinking that may occur unconsciously. Automatic processing may not always be helpful, you may have conflict with automatic and controlled processing. The Stroop Effect tested how these processes worked. James McKeen Cattell (1886) had originally conducted research and found that objects and colors when compared to their corresponding words, took longer to speak aloud. He knew there was an interference with automatic and controlled processing. Even though he had already made this connection, Ridley Stroop (1935) is more recognized for work with color and words. Stroop in his experiment had used six colors and did three different experiments. The experiment’s consisted of participants reading lists of colors, on one list color was written in black, and on the other list was color written in different colored inks. They were supposed to identify the color of the words and also timed. The other experiments that he did was similar involving shapes. The way Cattell and Stroop’s research differs is that Cattell ha d concluded there was an interference between automatic and controlled processing, while Stroop’s research was more about developing an understanding as to why this interference is occurring. In Stroop’s article â€Å"Studies of Interference in Serial Verbal Reactions† he had concluded that your mind can automatically decide the semantic meaning of a word, hence when the color matched the word the time it took to figure out the color was much quicker vs when the colors did not match the word. Further replications of the Stroop test were performed, J.D. Dunbar and C.M. McLeod’s (1990) replication like Stroop also consisted of a congruent condition (words with the same color as the text) and incongruent conditions (colors don’t match the word text). They also added a control condition, the words were in a neutral color. Flowers, Warner, and Polansky (1979) did a variation of Dunbar and MacLeod’s Stroop test. They used rows numbers, the number was the same in each row and they asked the participants to determine how many numbers were in the rows. The findings by both Danbar, McLeod (1990) and Flowers, Warner, Polansky (1979) showed there was a noticeable gap in time and errors made in the incongruent condition compared to the control and congruent conditions. With their replications, we can conclude that participants in the incongruent group take more time identifying the color and made more errors Haely (1994) spoke of further research on automatic processing. An experiment was conducted on how we process words that we use frequently, words like â€Å"of†, â€Å"the†, etc. It showed that participants found it harder to focus on the individual letters of the words. She gave the participants some English text to read and asked them to circle every letter â€Å"t† that they saw. The findings showed that participants frequently missed letters that were in more common words, words like â€Å"the†, â€Å"then†, etc. When it came to less used words they were able to more easily identify it. These findings showed how we automatically process words. Words that are commonly used daily, when reading them, we see a whole entity, instead of the individual components. This way our brain automatically reads words further supports Stroop’s findings. In our experiment we will attempt to do a modified replication of Stroop’s experiment to see how our results correspond to his. We will have two groups one will be to Name The Color, and the other to Name The Word. Our null hypothesis is that there will be no significance mean difference in time recorded for participants in congruent and incongruent groups from the control group. The alternative hypothesis for our experiment is that the time recorded for participants in the incongruent groups will be significantly more. From the many studies done on Stroop Interference, mostly all suggesting that the incongruent group will take more time to identify the color or word due to Stroop Interference, this is where our alternative hypothesis has come from. Method Participants The participants of this study were all Hunter College students. There were 5 males and 15 females, ages from 19-32 (M=23.50, SD=3.80). 10 of the participants spoke English as a second language. The hours of sleep the participants had varied from 4 -7 hours (M=5.36, SD=1.02). Only one participant had reported vision problems. Ethnicity and socioeconomic status were not taken into consideration. All of the students who participated were from the Psychology 250, class that meets on Mondays Thursdays from 8:00 am to 11:20 AM. The participants will all be compensated in the form of a letter grade from the professor. Materials The testing was taken on a consisting of three conditions. Control (color of word written in black text), congruent (word was written in same color), and incongruent (color of word was different from text), the time it took to answer was recorded by the computer. The results were displayed on the screen and were written on paper with a pen or pencil. The students transferred their results into a shared excel data table which was uploaded on Blackboard. The participants completed the test in a computer lab using computers. Procedure There was informed consent and the students were briefed on the experiment with no deception. The students were all presented with the same instructions. We conducted a within subjects design, to select the order of the participants a counterbalancing method was used to avoid possible sequence effects. Each participant was assigned a number from 1-6. Depending on your assigned number you would start with a different condition. 8 participants started with the Control, 6 participants started with the congruent, and the remaining 6 started with the incongruent condition. 3 participants were chosen at a time and went took the experiment on different computers in three different rooms. Once in the room the participant closed the door, and started with the assigned condition. There was two effects, in one the participant was required to Name The Word, and the other the participant was supposed to Name The Color. Each effect had three conditions. The control condition was black colored text displaying a color. The congruent condition had both had a text corresponding to the color. The incongruent condition had a text of a color displayed in a different color. Words would display and the user was required to click the answer as quickly as possible, after one condition was completed they moved on to the next. After a participant was complete another participant shortly followed to the empty computer following the sequence previously mentioned. We chose to exclude any extreme values from our data any person with values  ± 2.0 SD from the mean Results When the participants were required to Name The Word, in the control condition the mean score and standard deviation was (M=1494.89, SD= 314.19), in the incongruent condition the mean score and standard deviation was (M=1545.93, SD=283.30, and in the congruent condition the mean score and standard deviation was (M=1483.74, SD= 264.03) see Figure 1. In the second effect when the participants were required to Name The Color, in the control condition the mean score and standard deviation was (M=1661.22, SD=248.22), in the incongruent condition the mean score and standard deviation-n was (M=17.63.41, SD=416.93), and in the congruent condition the mean score and standard deviation was (M=1400.78, SD=454.59) see Figure 2 . A one way repeated measures ANOVA was conducted twice once to test Name The Color and another to test Name The Word. It was found there was significance difference in mean time for Name The Color group F (1.554, 23.32) = 7.434, p= 0.0055, the post hoc analysis shows inco ngruent had a significant mean time slower at (p p= 0.8642. Our hypothesis was partially correct, our results show that when naming color there is a significant delay in the incongruent condition. While when naming the word there is no significance. Discussion The aim of this study was to do a modified replication of the Stroop effect. We hypothesized that participants would have an increase in interference with more complex tasks. In other words, the mean reaction time will be significantly higher between the incongruent conditions. The results proved our hypothesis partially correct, which was that participants would have an increase in mean time in the incongruent condition. In other words, the mean reaction time will be significantly higher in Naming The Color and Naming The Word incongruent conditions. Our result found significance when participants saw words with different colors and they were required to name the color. There was no significance when they were required to name the word. The findings were somewhat inconsistent with our hypothesis because other previous studies also showed that when the word conflicts with the ink color, people are slower to respond and they are faster if the word agrees with the ink color, (Cohen, Dunbar, McClelland, 1990). So, previous studies agree with our results. Our findings were consistent with the first and second experiment, which was done by Stroop (1935). Our results agree with Stroop’s study because in both studies tested participants in different conditions and the conditions were counterbalanced to avoid order affects. Stroop had found a delay in his second experiment when the color was supposed to be named with different words, and no significant delay in the first experiment. Our replication yielded similar results. In both studies, participants had a task of naming words of colors which were written in a different color (incongruent) and then also naming neutral words (control). Since previous research had already explained that when a word complements its ink color, it leads to the processing of naming the word and the color together and if the color and the word are different it takes a longer time of reaction or response, (Cohen, Dunbar, McClelland, 1990), we can conclude that both studies would have similar findings. Our result was also consistent with the second study done by Algom, Eidels, and Townsend et al. (2009) which found that when a participant is given the task of naming color words that are printed in color, they report the ink color faster if that color word is the name of the color rather than the name of a different color. By doing this study we were able to see that when faced with two tasks at the same time our brain responds to the immediate visible one. So, when we see the word blue written in the color green, we automatically are triggered to name the word, which is blue because that is processed in our brain first. However, if we are told to say the name of the color that the word is written in, like blue written in green, it takes a longer time because now the brain has to overcome the first step in automatically just recognizing the word, we have to voluntarily pay attention to the word and it’s incongruent color to name just the color of the word, which takes a longer time, as explained by Cattell (1886), Posner and Snyder (1975), Shiffrin and Schneider (1977) in their studies. Some limitations of this study was that the sample size was too small (N=20) so it was not representative of the larger population. There is a biased sample, the age group of the participants is fairly narrow. So the results obtained would not be acceptable to generalize the whole population. With a larger sample, the results may have varied. Also, the experiment was done too early in the morning when people are usually tired, sleepy, moody or hungry. So, their moods can have a great effect in how much time they take when testing in the three different conditions. And since, condition 3 took more attention and concentration, certain moods or hunger could have affected their concentration. Future studies should examine look at Stroop test in regards to color and shape.in color-object naming instead of just color-word naming to see if our brain works the same way for both tasks. The sample size should be much larger and there should be more variability. Also, gender should be divided equally because in our study, there were 9 females and only 3 males. Also, future studies should do the Stroop task with other different age groups and compare how one age group’s mean reaction time is different from that of a younger or older age group. References Cattell, J. M. (1886). The time it takes to see and name objects. Mind,  11, 63-65.85). Hillsdale, NJ: Erlbaum. Cohen, J., Dunbar, K., and McClelland, J. (1990). On the Control of Automatic  Processes: A Parallel Distributed Processing Account of the Stroop Effect. Psychological Review, 97 (3) 332-361. Retrieved from www.psych.stanford.edu/~jlm/papers/CohenDunbarMcC90.pdf. Eidels, A., Townsend, J., Algom, D. (2009). Comparing perception of stroop stimuli infocused versus divided attention paradigms: Evidence for dramatic processing differences Cognition, doi:10.1016/j.cognition.2009.08.008. Flowers, J.H., Warner, J.L., Polansky, M.L. (1979). Response and encoding factors in ignoring irrelevant information.Memory Cognition, 7,86-94 Healy, A. (1994). Letter detection: A window to unitization and other cognitive processes in reading text. Psychonomic Bulletin Review, 3, 333-334 Shiffrin, R. M., Schneider, W. (1977). Controlled and automatic human  information processing: II. Perceptual learning, automatic attending,  and a general theory. Psychological Review, 84, 127-190. Stroop, J. R. (1935). Studies of interference in serial verbal reactions. Journal of Experimental Psychology, 12, 643-662. Figure1. -. The control condition the mean score and standard deviation was (M=1494.89, SD= 314.19), in the incongruent condition the mean score and standard deviation was (M=1545.93, SD=283.30, and in the congruent condition the mean score and standard deviation was (M=1483.74, SD= 264.03). The bars represent SD from the mean Figure 2.- The control condition the mean score and standard deviation was (M=1661.22, SD=248.22), in the incongruent condition the mean score and standard deviation-n was (M=17.63.41, SD=416.93), and in the congruent condition the mean score and standard deviation was (M=1400.78, SD=454.59). The â€Å"**† represents a p

Meaningless Lives in 7 Stories :: essays research papers

?If you remain imprisoned in self denial then days, weeks, months, and years, will continue to be wasted.? In the play, 7 stories, Morris Panych exhibits this denial through each character differently. Man, is the only character who understands how meaningless life really is. All of the characters have lives devoid of real meaning or purpose, although they each have developed an absurd point or notion or focus to validate their own existence. In this play, the characters of Charlotte and Rodney, are avoiding the meaninglessness of their lives by having affairs, drinking, and pretending to kill each other to enhance excitement into their life. Charlotte and Rodney are blind to the meaninglessness of their life because they avoid it by having an affair. They are the first characters introduced to Man in the play, and they go to this place to escape from their own corrupt marriages. ?A lovely picture of your lovely wife,? (pg.6) proves the tone of the situation, and the sarcasm in how much Rodney doesn?t care about his wife and family at home. ?I started having another affair. You can?t believe how complicated that is. Cheating on the man you?re cheating with,? (pg.42) as Charlotte expressed how bored she was wither own life, and that this was the only way that she could avoid her own meaningless life. Another way these characters avoid living their life is by drinking continuously, in a way to make the time pass by faster and forget. ?Haven?t you had enough? She loses count after 10 cocktails,? (pg.11) proving to the audience her own self denial, and how she wastes every day. Unfortunately, there are many, who in society today, do the same thing to get out of a situation they?re trying to hide or a difficult time they?re going through. This relates back to their affair which they?re obviously hiding and trying to get through this time in their life. Thirdly, Charlotte and Rodney pretend to kill each other to try to enhance and excite their boring lives. They use this technique as many people do in every day life to not show their true self, because they think that they will be more interesting this way. ?It gives him a tremendous amount of power to hear me gasping for air,? (pg.40) which shows how Rodney gets excitement into his life by this role-playing. ?The world according to Rodney. Life would be so ?

A Brief Sapir-Whorf Hypothesis

A BRIEF SAPIR-WHORF HYPOTHESIS  SUMMARY†¦ October 16, 2010 A reasonable summary of the Sapir-Whorf hypothesis in its tractable form is that different cultures interpret the same world differently and this has an impact on how they both think and construct meaning in language; in fact, language shapes or influences thought to some degree. The Sapir-Whorf Hypothesis combines  linguistic relativity  and  linguistic determinism. Adherents of the hypothesis follow these two principles to varying degrees producing gradient interpretations from weak to strong versions of the Sapir-Whorf Hypothesis.Cognitive linguists are among the only linguists to take this â€Å"mentalist† position seriously, and most linguists of any orientation reject a strong version of the hypothesis. The linguistic determinism portion of the original hypothesis stated that language  determined  thought, and this is the rejected strong version. The linguistic relativity portion asserts that bec ause language determines thought and there are different languages then the ways that those languages think will be different to some degree.Part of the controversy surrounding the hypothesis is the lack of empirical data, or at least appropriate empirical data. This has caused a number of researchers to begin considering how the ideas of linguistic determinism may affect judgment. For instance, in 2008 Daniel Casasanto performed a series of experiments with time, quantity and distance to determine whether or not speakers of Greek and speakers of English would have their judgments affected by the type of metaphors preferred by the language.The language did affect judgment to some degree, but it is not a causal claim about the Whorf-Sapir Hypothesis. Other empirical research has looked at linguistic relativity as a shaper of thought as opposed to a determiner of thought. This hypothesis is important to linguistics because it acknowledges the relationship between thought and language, which may partially give stability to the cognitive claim that language use reflects conceptualization and that different conceptualizations are reflected in different linguistic organizations.This reminds me of a situation I once participated in where a rhetorical question was being translated from one language to another but the source language structure of the rhetorical question would have implied the exact opposite meaning in the target language had it been translated literally rather than in a manner that acknowledged the target language’s normal pattern of organization for rhetorical questions. Although this may be a simplified understanding of the importance of Sapir-Whorf, it at least seems to have vital implications in translation theory. The Sapir-Whorf HypothesisDaniel Chandler Greek Translation now available Within linguistic theory, two extreme positions concerning the relationship between language and thought are commonly referred to as ‘mould theoriesâ €™ and ‘cloak theories'. Mould theories  represent language as ‘a mould in terms of which thought categories are cast' (Bruner et al. 1956, p. 11). Cloak theories  represent the view that ‘language is a cloak conforming to the customary categories of thought of its speakers' (ibid. ). The doctrine that language is the ‘dress of thought' was fundamental in Neo-Classical literary theory (Abrams 1953, p. 90), but was rejected by the Romantics (ibid. ; Stone 1967, Ch. 5). There is also a related view (held by behaviourists, for instance) that language and thought are  identical. According to this stance thinking is entirely linguistic: there is no ‘non-verbal thought', no ‘translation' at all from thought to language. In this sense, thought is seen as completely determined by language. The Sapir-Whorf theory, named after the American linguists Edward Sapir and Benjamin Lee Whorf, is a  mould  theory of language.Writing in 1929, Sapir arg ued in a classic passage that: Human beings do not live in the objective world alone, nor alone in the world of social activity as ordinarily understood, but are very much at the mercy of the particular language which has become the medium of expression for their society. It is quite an illusion to imagine that one adjusts to reality essentially without the use of language and that language is merely an incidental means of solving specific problems of communication or reflection. The fact of the matter is that the ‘real world' is to a large extent unconsciously built upon the language habits of the group.No two languages are ever sufficiently similar to be considered as representing the same social reality. The worlds in which different societies live are distinct worlds, not merely the same world with different labels attached†¦ We see and hear and otherwise experience very largely as we do because the language habits of our community predispose certain choices of interp retation. (Sapir 1958 [1929], p. 69) This position was extended in the 1930s by his student Whorf, who, in another widely cited passage, declared that: We dissect nature along lines laid down by our native languages.The categories and types that we isolate from the world of phenomena we do not find there because they stare every observer in the face; on the contrary, the world is presented in a kaleidoscopic flux of impressions which has to be organized by our minds – and this means largely by the linguistic systems in our minds. We cut nature up, organize it into concepts, and ascribe significances as we do, largely because we are parties to an agreement to organize it in this way – an agreement that holds throughout our speech community and is codified in the patterns of our language.The agreement is, of course, an implicit and unstated one,  but its terms are absolutely obligatory; we cannot talk at all except by subscribing to the organization and classification of data which the agreement decrees. (Whorf 1940, pp. 213-14; his emphasis) I will not attempt to untangle the details of the personal standpoints of Sapir and Whorf on the degree of determinism which they felt was involved, although I think that the above extracts give a fair idea of what these were. I should note that Whorf distanced himself from the behaviourist stance that thinking is entirely linguistic (Whorf 1956, p. 6). In its most extreme version ‘the Sapir-Whorf hypothesis' can be described as consisting of two associated principles. According to the first,  linguistic determinism, our thinking is determined by language. According to the second,  linguistic relativity, people who speak different languages perceive and think about the world quite differently. On this basis, the Whorfian perspective is that translation between one language and another is at the very least, problematic, and sometimes impossible. Some commentators also apply this to the ‘transl ation' of unverbalized thought into language.Others suggest that even within a single language  any  reformulation of words has implications for meaning, however subtle. George Steiner (1975) has argued that  any  act of human communication can be seen as involving a kind of translation, so the potential scope of Whorfianism is very broad indeed. Indeed, seeing reading as a kind of translation is a useful reminder of the reductionism of representing textual reformulation simply as a determinate ‘change of meaning', since meaning does not reside  in  the text, but is generated by  interpretation.According to the Whorfian stance, ‘content' is bound up with linguistic ‘form', and the use of the medium contributes to shaping the meaning. In common usage, we often talk of different verbal formulations ‘meaning the same thing'. But for those of a Whorfian persuasion, such as the literary theorist Stanley Fish, ‘it is impossible to mean the same thing in two (or more) different ways' (Fish 1980, p. 32). Reformulating something transforms  the ways in which meanings may be made with it, and in this sense, form and content are inseparable. From this stance words are not merely the ‘dress' of thought.The importance of what is ‘lost in translation' varies, of course. The issue is usually considered most important in literary writing. It is illuminating to note how one poet felt about the translation of his poems from the original Spanish into other European languages (Whorf himself did not in fact regard European languages as significantly different from each other). Pablo Neruda noted that the best translations of his own poems were Italian (because of its similarities to Spanish), but that English and French ‘do not correspond to Spanish – neither in vocalization, or in the placement, or the colour, or the weight of words. He continued: ‘It is not a question of interpretative equivalence: no, the sense can be right, but this correctness of translation, of meaning, can be the destruction of a poem. In many of the translations into French – I don't say in all of them – my poetry escapes, nothing remains; one cannot protest because it says the same thing that one has written. But it is obvious that if I had been a French poet, I would not have said what I did in that poem, because the value of the words is so different. I would have written something else' (Plimpton 1981, p. 3). With more ‘pragmatic' or less ‘expressive' writing, meanings are typically regarded as less dependent on the particular form of words used. In most pragmatic contexts, paraphrases or translations tend to be treated as less fundamentally problematic. However, even in such contexts, particular words or phrases which have an important function in the original language may be acknowledged to present special problems in translation. Even outside the humanities, academic texts co ncerned with the social sciences are a case in point.The Whorfian perspective is in strong contrast to the extreme  universalism  of those who adopt the  cloak  theory. The Neo-Classical idea of language as simply the dress of thought is based on the assumption that the same thought can be expressed in a variety of ways. Universalists argue that we can say whatever we want to say in any language, and that whatever we say in one language can always be translated into another. This is the basis for the most common refutation of Whorfianism. The fact is,' insists the philosopher Karl Popper, ‘that even totally different languages are not untranslatable' (Popper 1970, p. 56). The evasive use here of ‘not untranslatable' is ironic. Most universalists do acknowledge that translation may on occasions involve a certain amount of circumlocution. Individuals who regard writing as fundamental to their sense of personal and professional identity may experience their written style as inseparable from this identity, and insofar as writers are ‘attached to their words', they may favour a Whorfian perspective.And it would be hardly surprising if individual stances towards Whorfianism were not influenced by allegiances to Romanticism or Classicism, or towards either the arts or the sciences. As I have pointed out, in the context of the written word, the ‘untranslatability' claim is generally regarded as strongest in the arts and weakest in the case of formal scientific papers (although rhetorical studies have increasingly blurred any clear distinctions).And within the literary domain, ‘untranslatability' was favoured by Romantic literary theorists, for whom the connotative, emotional or personal meanings of words were crucial (see Stone 1967, pp. 126-7, 132, 145). Whilst few linguists would accept the Sapir-Whorf hypothesis in its ‘strong', extreme or deterministic form, many now accept a ‘weak', more moderate, or limited Whorf ianism, namely that the ways in which we see the world may be  influenced  by the kind of language we use.Moderate Whorfianism  differs from extreme Whorfianism in these ways: * the emphasis is on the potential for thinking to be ‘influenced' rather than unavoidably ‘determined' by language; * it is a two-way process, so that ‘the kind of language we use' is also influenced by ‘the way we see the world'; * any influence is ascribed not to ‘Language' as such or to one language compared with another, but to the use  within a language  of one variety rather than another (typically a  sociolect  Ã¢â‚¬â€œ the language used primarily by members of a particular social group); * emphasis is given to the social context of language use rather than to purely linguistic considerations, such as the social pressure in particular contexts to use language in one way rather than another. Of course, some polemicists still avour the notion of language as a  strait-jacket  or  prison, but there is a broad academic consensus favouring moderate Whorfianism. Any linguistic influence is now generally considered to be related not primarily to the formal systemic structures of a language (langue  to use de Saussure's term) but to cultural conventions and individual styles of use (or  parole). Meaning does not reside  in  a text but arises in its interpretation, and interpretation is shaped by sociocultural contexts. Conventions regarding what are considered appropriate uses of language in particular social contexts exist both in ‘everyday' uses of language and in specialist usage. In academia, there are general conventions as well as particular ones in each disciplinary and methodological context.In every subculture, the dominant conventions regarding appropriate usage tend to exert a conservative influence on the framing of phenomena. From the media theory perspective, the  sociolects  of sub-cultures and the  idiol ects  of individuals represent a subtly selective view of the world: tending to  support  certain kinds of observations and interpretations and to  restrictothers. And this transformative power goes largely unnoticed, retreating to transparency. ————————————————- The Relationship between Language and Culture Jan 4th, 2010 | By  Emma  | Category:  Topic It is generally agreed that language and culture are closely related. Language can be viewed as a verbal expression of culture. It is used to maintain and convey culture and cultural ties.Language provides us with many of the categories we use for expression of our thoughts, so it is therefore natural to assume that our thinking is influenced by the language which we use. The values and customs in the country we grow up in shape the way in which we think to a certain extent. Cultures hiding in languages, examin es the link between Japanese language and culture. An Insight into Korean Culture through the Korean Language discusses how Korean culture influences the language. Languages spoken in Ireland, focuses on the status of the Irish language nowadays and how it has changed over time. In our big world every minute is a lesson looks at intercultural communication and examines how it can affect interactions between people from countries and backgrounds. ———————————————— Language, culture and thoughts: do languages shape the way we think? Apr 27th, 2011 | By  Teresa  | Category:  English Members of different cultures speak different languages. Does it mean that people who speak, let us say, English, see things differently than people who speak Chinese or Spanish? In other words, does language lead our way of thinking or is it the other way around? According to  Benjamin Lee Whorf  and his theory of linguistic relativity, language shapes the way we think, and determines what we think about. He believed that depending on the language we speak we see the world differently.His best example was the comparison between the idea of snow of an English person and an Eskimo person. The Eskimo has many words to describe snow, while the English only has one. An Eskimo has a specific word to describe the wet snow, the snow currently falling and so on. Therefore an Eskimo perceives the snow in a different way than an English person. Another example is the  Dani  people, a farming group from New Guinea. They only have two words to describe the two basic colors: dark and bright. Hence a Dani person cannot differentiate colors as well as an English person is able to. Although Benjamin's theory is not yet completely clarified, it is correct to say that a language could facilitate some ways of thinking.True or not, this topic is an interesting one to reflect upon. Linguists and people who speak many languages have come up with the same idea. Holy Roman EmperorCharles V  spoke 6 languages fluently and said the following: I speak Italian to ambassadors, French to women, German to soldiers, English to my horse and Spanish to God. What is the relationship between language and culture? Answer Language is the verbal expression of culture. Culture is the idea,custom and beliefs of a community with a distinct language containing semantics – everything a speakers can think about and every way they have of thinking about things as medium of communication.For example, the Latin language has no word for the female friend of a man (the feminine form ofamicus  is  amica, which means mistress, not friend) because the Roman culture could not imagine a male and a female being equals, which they considered necessary for friendship. Another example is that Eskimos have many different terms for snow†¦ there are nuances that make each one differ ent. Answer Language and culture are NOT fundamentally inseparable. At the most basic level, language is a method of expressing ideas. That is, language is communication; while usually verbal, language can also be visual (via signs and symbols), or semiotics (via hand or body gestures). Culture, on the other hand, is a specific set of ideas, practices, customs and beliefs which make up a functioning society as distinct.A culture must have at least one language, which it uses as a distinct medium of communication to conveys its defining ideas, customs, beliefs, et al. , from one member of the culture to another member. Cultures can develop multiple languages, or â€Å"borrow† languages from other cultures to use; not all such languages are co-equal in the culture. One of the major defining characteristics of a culture is which language(s) are the primary means of communication in that culture; sociologists and anthropologists draw lines between similar cultures heavily based o n the prevalent language usage. Languages, on the other hand, can be developed (or evolve) apart from its originating culture.Certain language have scope for cross-cultural adaptations and communication, and may not actually be part of any culture. Additionally, many languages are used by different cultures (that is, the same language can be used in several cultures). Language is heavily influenced by culture – as cultures come up with new ideas, they develop language components to express those ideas. The reverse is also true: the limits of a language can define what is expressible in a culture (that is, the limits of a language can prevent certain concepts from being part of a culture). Finally, languages are not solely defined by their developing culture(s) – most modern languages are amalgamations of other prior and current languages.That is, most languages borrow words and phrases (â€Å"loan words†) from other existing languages to describe new ideas and c oncept. In fact, in the modern very-connected world, once one language manufactures a new word to describe something, there is a very strong tendency for other languages to â€Å"steal† that word directly, rather than manufacture a unique one itself. The English language is a stellar example of a â€Å"thief† language – by some accounts, over 60% of the English language is of foreign origin (i. e. those words were originally imported from another language). Conversely, English is currently the world's largest â€Å"donor† language, with vast quantities of English words being imported directly into virtually all other languages.

Corruption in Public life Essay

If two or more persons meet together and start talking about the present society of India, they soon come to the conclusion that every system, every institution of India is infested with corruption. Corruption has become so common in public life. Corruption means perversion of morality, integrity, character of duty out of mercenary motives (e. g. bribery) without regard to honor, right or justice. Simultaneously, those who genuinely deserve those things as their right remain deprived. Corruption in public life is not a modern phenomenon. People no longer protest against corrupt practices, fight injustice or express any shock when big scandals are exposed. Corruption starts with those politicians, who run the state, come down to higher officials†¦ then to the lowest rung of bureaucratic hierarchy. Lastly, come to the general people’. Who elect the† corrupt people as their representatives’ and expect special favors from them. Corruption can be eradicated by a comprehensive code for ministers, members of legislature and political parties, – and such code should be strictly enforced; judiciary should be given more independence and initiative; law and order machinery should be allowed to work without political interference; a voluntary organization at national level should be established to break the vicious circle†¦ Our entire system is bound to collapse if we do not rise the occasion and face the glaring truth with courage, foresight and patience†¦ Global Warming and its Consequences Global warming is the greatest challenge facing our planet. It is, in fact, the increase in the temperature of the earth’s neon- surface air. It is one of the most current and widely discussed factors. It has far-reaching impact on biodiversity and climatic conditions of the planet. Several current trends clearly demonstrate that global warming is directly impacting on rising sea levels, the melting of ice caps and significant worldwide climate changes. In short, global warming represents a fundamental threat to all living things on earth. Unfortunately, the imbalance which we have created between our life and earth is already showing the signs disasters in the form of flood, cyclones, landslides, tsunami, drought, etc. If the imbalance continues to rise, one day this will pose a question mark on the existence of this planet. Carbon dioxide (C02) which is an important constituent of environment is causing a warming effect on the earth’s surface. increases the evaporation of water into the atmosphere. Since water vapour itself is a greenhouse gas, this causes still more warming. The warming causes more water vapour to be evaporated. The C02 level is expected to rise in future due to ongoing burning of fossil fuels and land use change. The rate of rise will depend largely on uncertain economic, sociological, technological and natural developments. Other gases such as methane, CFCs, nitrous oxide, troposphere ozone are also responsible for global warming. Increases in all these gases are due to explosive population growth, increased industrial expansion, technological advancement, deforestation and growing urbanization, etc. Trees play a significant role in the global carbon cycle. Deforestation is checking these positive processes. It is the second principle cause of atmospheric carbon dioxide. Deforestation is responsible for 25 per cent of all carbon emissions entering the atmosphere, by the burning and cutting of 34 million acres of trees each year. the impact of global warming is a matter of grave concern. As is well known, India is mainly an agricultural country and agriculture here is gamble of the monsoon, e. g. largely depending on rainfall. Though it is to affect the whole country, the worst likely impact would be on central and northern India which is high-yielding parts of the country. These are the regions which produce the largest agricultural yield. The rise in atmospheric temperature and fall in rain would naturally result in decline in crop production. Moreover, it would have great effect on biodiversity as well. In addition, forestation can be of great help in this regard. Planting more trees and reducing timber cuts worldwide will help restore the imbalance. Secondly, we must follow on environmental policy of ‘reduce, reuse, recycle’, i. . promoting the reuse of anything. Thirdly, the use of fuel-efficient vehicles should be promoted as these vehicles have lower emissions of harmful gases. Fourthly, every individual should be aware of the importance of the protecting environment. Besides, eco- friendly technologies must be promoted, and must be substituted with the technologies which cause great emission of global warming gases. Public awareness campaign can be of great help in this regard because unless each and every individual is aware only governments’ effect cannot bring desired difference. Westernization of Indian Culture Westernization has greatly affected our traditions, customs, our family and our respect and love for others. The concept of joint families is remarkably decreasing and everyone wants to remain aloof from others. Nobody now bother about others and only cares about himself/herself which is totally contradictory to our Indian culture which depicts that, to be a part of each other Joys and Sorrows to celebrate the moments together and share the grief together. Day by day all our value for which India has the pride is vanishing & western culture is incubating in India with faster rate.

Attributes in Mathematics

Attributes in Mathematics In mathematics, the word attribute is used to describe a characteristic or feature of an object- usually within a pattern- that allows for grouping of it with other similar objects and is typically used to describe size, shape, or color of objects in a group. The term attribute is taught as early as kindergarten where children are often given a set of attribute blocks of differing colors, sizes, and shapes which the children are asked to sort according to a specific attribute, such as by size, color or shape, then asked to sort again by more than one attribute. In summary, the attribute in math is usually used to describe a geometric pattern  and is used generally throughout the course of mathematic study to define certain traits or characteristics of a group of objects in any given scenario, including the area and measurements of a square or the shape of a football. Common Attributes in Elementary Mathematics When students are introduced to mathematical attributes in kindergarten and first grade, they are primarily expected to understand the concept as it applies to physical objects and the basic physical descriptions of these objects, meaning that size, shape, and color are the most common attributes of early mathematics. Although these basic concepts are later expanded upon in higher mathematics, especially geometry and trigonometry, its important for young mathematicians to grasp the notion that objects can share similar traits and features that can help them sort large groups of objects into smaller, more manageable groupings of objects. Later, especially in higher mathematics, this same principle will be applied to calculating totals of quantifiable attributes between groups of objects like in the example below. Using Attributes to Compare and Group Objects Attributes are especially important in early childhood math lessons, where students must grasp a core understanding of how similar shapes and patterns can help group objects together, where they can then be counted and combined or divided equally into different groups. These core concepts are essential to understanding higher maths, especially in that they provide a basis for simplifying complex equations- from multiplication and division to algebraic and calculus formulas- by observing the patterns and similarities of attributes of particular groups of objects.   Say, for instance, a person had 10 rectangular flower planters that had each had attributes of 12 inches long by 10 inches wide and 5 inches deep. A person would be able to determine that combined surface area of the planters (the length times the width times the number of planters) would equal 600 square inches. On the other hand, if a person had 10 planters that were 12 inches by 10 inches and 20 planters that were 7 inches by 10 inches, the person would have to group the two different sizes of planters by these attributes in order to quickly determine how much surface area all the planters have between them. The formula, therefore, would read (10 X 12 inches X 10 inches) (20 X 7 inches X 10 inches) because the two groups total surface area must be calculated separately since their quantities and sizes differ.

Anita S Dance Feminist Criticism Essays

Anita S Dance Feminist Criticism Essays Anita S Dance Feminist Criticism Essay Anita S Dance Feminist Criticism Essay She graduated from Master in 1955 and without hesitation, enrolled in a Masters program for Canadian Literature at McGill University in Montreal, Quebec. Marina was a powerful activist for womens rights over the years, writing books, short stories, and sharing her experiences with all who would engage. Her evident determination to succeed was first noted at the young age of ten, when her mother told her that the profession of writing was very hard and Marina Engel responded to her by saying, l dont care. Marina grew into a throng woman, who was passionately dedicated to her work. She wrote many short stories, and novels that clearly depicted the social justice issues prevalent during her lifetime, specifically the oppression and factorization of women. Engels unconditional support of the womens rights movement during the sasss is clearly portrayed in her short story Antas Dance. In the sasss the womens rights movement was quickly gaining ground as women began to be granted job positions which had been predominantly male roles, and were no longer confined to a life of dreary domesticity, this is reflected in the way Anita is living, and her general thoughts on the idea of living as a mother and house wife. Anita is a well-educated, self-supportive woman who rejects the male ideals of being a dainty, do-nothing house wife. The history of feminism has been divided into three distinct waves, and the second wave has been identified as taking place from the sasss to the mid-1 asss. The second wave was a frenzy of sexual and reproductive rights being established, and a massive rise in divorce rates. Education became readily available and widely accepted as a path for both men and women during that time, and Anita sakes advantage of the opportunity. Anita goes to universe ¶y and pursues her dreams of educating herself, as opposed to settling down. She had wanted to study literature but on practical grounds had chosen economics instead. This quote is significant because it highlights how serious women were about becoming properly educated and qualified for good work. Economics qualifications would increase the chances of Anita getting a good, well-paying job; literature would limit the chan ce of success for Anita in her career. This is because despite the growth in support Of the womens rights movement, a ale was still far more likely to get his works published, whereas it was significantly harder for women. It is important to note that the author herself had qualifications in literature and the fact that Anita sees it as impractical is likely a reflection of the struggle Marina faced in her career. Once again, it is an area where although things were generally moving forward, some were moving at much too slow a pace. Regardless of the fact that the movement had made significant strides over the years, there always seems to be the people who prefer to be set in their ways. The audience is introduced to an ill- mannered, condescending pig named Jack, who unfortunately for Anita, is her younger brother. Jack comes around, asking for money and a means of transportation, as well as bearing heavy news about one of Antas older sisters. Her sister Lanai has fallen ill, and as Jack breaks the news to Anita, he also feels the need to add that she should probably take care of the kids. Its Jacks way of attempting to strip Anita of the rights she has to be a free willed single, working woman, which was a common tactic used by those uncomfortable or against the feminist movement. Although Anita makes a great effort to ignore the factorization that she faces throughout the story, it is impossible for the audience not to pick up on the words, symbols, and characters used to blatantly victimize her. Right off the bat Anita is attempting to enjoy the peace and quiet of her backyard to spend some time alone to just read and relax, however her thoughts are intruded by the reminder of her friends calling her selfish. Anita recalls being called selfish by her friends for finding happiness in her successes such as having ownership of her own house, a car, and a satisfying way of life in unreal. This brings down the value of her success and leaves Anita a victim, because her friends are just trying to take away from the caliber of her accomplishments, and try to give her a reason to feel guilty about whats shes done for herself. Next, Antas thoughts are overtaken by a memory of a boy she had once been very fond of. That is, until he suggested that she drop her scholarship at university, marry him, and put him through law school because, Being male, he had more right to an education than she had. Now while this truly selfish boyfriend of Antas didnt have the chance to turn her onto a victim because she dumped him and didnt listen to his request, the language he uses is condescending and highly discriminating against women, which is definitely a form of factorization. Each character that appears to be attempting to take away any sense of happiness achieved by Anita is male, including her cat. Now it is not the cat itself that does something to directly victimize Anita, it is t he language used to describe the cats thought process that depicts the factorization. The cat was scowling at her through the kitchen window; he didnt like her to be happy. This is a quote from early on n the story where Anita is still enjoying the small amount of time she will have to herself before Jack comes around. However the audience does not have to read much further to discover that of course the cat will have what it wants, which would be Anita feeling miserable. Once Jack barges onto the scene the cat receives a smug sense of relief. The cat gave her a satisfied look, pleased that her moment of glory was over. This is another perfect explanation as to why Anita is painted as a victim, see, there are people (or cats in this case) that feel they benefit from her misery, and their presence in his piece of literature perfectly outlines how Anita is victimized. Above all sources of factorization for Anita, her brother Jack is by far the worst of them. In one of many attempts t o bring Anita down, Jack speaks mockingly about the fact that Anita is reading at the time that he enters. The two are having a discussion about the fact that Anita does not have any work to give Jack, given the fact that she handles it all herself. There must be something, the way you lie around reading all the time. The fact that Jack makes it clear he believes he is more capable of dealing with the work shows that he thinks Anita is thing better than a lazy, good for nothing, girl, getting her head lost in books as opposed to getting real work done. After a distressing conversation with Jack, Anita aggressively makes her way inside her house and upstairs to her room to change what she was wearing. As she comes inside, Anita slams the door out of anger shaking the petals off of the poppies that she had put in her front hall. This is an extremely important symbol to take note of because poppies represent dreams, and so by the petals falling off, it represents the way that Anita is stripped of her dreams of peace and quiet for the day. After spending a very short amount of time with the one person whom Anita can tolerate, Clive, she must return to her house to ensure that Jack has left. When Jack addresses his sister he doesnt call her by her name, rather he calls her girl which is one of the most common way to strip someone of their Persephone. As opposed to recognizing Anita as a person by calling her by her name, he uses a term that makes women seem like they hold lesser value, even if it is just through his words. However not only did Jack use a general term for females, he also uses a term that is often for referring to a monger group. By using the terms girl as opposed to lady or Woman Jack also makes Anita appear young, incompetent, and immature. Jack goes on to say that all Anita cares about is white velvet, books, and doilies, which are all things associated with daintiness. Once again, Jack is taking a shot at Antas actual intelligence, knowing that it fires her up. Not only does Jack take every opportunity to victimize Anita, but he also does an exceptional job of using oppressive statements to bring her down. The way that Jack suggests that Anita drop whatever it is she is occupying her fife with at that time and go to take care of her sisters children whilst her sister is sick is oppressive because even though he is the one who is totally jobless, and evidently without any true role to play in society, because Anita is a woman, it must be her role to step in. Not only does Jack not volunteer himself to take care of his sisters kids, Lanai also has a healthy husband who is completely cap blew Of caring for the kids, but because of the time period, it would still be rather unheard of, and in some ways looked down on. As Anita tries rid herself of Jack, and have him leave the house, but as he refuses to sites, her boyfriend Clive steps in and firmly encourages the pig to step down, and just leave. However, unsurprisingly Jack shows no interest in leaving and even has the nerve to add that he had no reason for wanting to leave since he had such a fine sister to take care of him. This is Jacks way of attempting to force a traditionally female role onto his sister, who has showed clear evidence she has absolutely no interest in that lifestyle. From the beginning of the short story where Anita thinks of the previous boy she had been interested in, oppression of women is elaborately built into many aspects of the story. The fact that her ex-interest had tried to get her to drop the scholarship she had very obviously worked so hard for, is the perfect case to use to back up the idea that oppression was quite predominant in this story. His reason for having her drop her scholarship to take care of him is that hes male and has more right to an education than a female, which is beyond the realm of oppressive speech. The audience is very briefly introduced to four female characters who are evidently very tragic. Three of these four female characters are sisters to Anita, One had fallen ill, the Other Was in recovery from a surgery, and the hard sister was sick prior to today. The fourth person was Antas mother. The sisters are significantly more tragic characters in comparison to Anita because in the very least Anita still has her health. Lanai, Rosier, and Kit were all suffering from severe health declines, and their mother had to do her time as a parent. The age that her mother had to raise children in was very different than what Anita would ever have to deal with. Her mother is much more tragic because she was never even granted the opportunity to make something of herself, or get an education. Not only was Anita presented the opportunity to get an education, but she was able to make her own choice as to whether or not she would get married. It is a great deal more tragic that the mother and sisters dont have the opportunities that Anita has had and will continue to have, than the problems that Anita deals with, such as her obnoxious brother. Imitation is an advanced behavior whereby an individual observes, and replicates another actions or behavior. The story points out that Anita goes up the stairs in her house to get a different pair of pants, which is an important part of the story because it displays the way women began to do hinges that had previously been acceptable only for men, such as wearing pants. It was a way to imitate men to show that women were equal, and could do the same things as men if they wanted to. They could have the same jobs, wear the same clothes, and smoke etc. Which were all things that only men were entitled to historically. The way that Anita treats Jack in return for the way that he talks to her is a massive give away for the stage of imitation because it makes it quite obvious that Anita is trying to build her confidence by mimicking Jacks obvious sense of self confidence. Anita wearing the trousers makes overlap between imitation and protest because it is be categorized as protest as well. Traditionally, women only wore skirts or dresses, thats just how it was, but when the 1 sass rolled around, it slowly became more and more popular for women to wear pants, as a form of protest against the divide between men and womens roles. Pants were a massive symbol for the feminist movement during that time. After a battle to overcome the factorization, oppression, and overall mistreatment, Anita comes to a moment of self-realization. After a heated conversation trying to Orca Jack to leave her house, Anita becomes fed up, and her strong emotions bubble over, she begins to beat on Jack, and she realizes the true level of her strength and ability. Throughout the story the audience can detect that Anita has somewhat of a sense of self, but it isnt until the end where she lashes out, that Anita can experience the essential stage of self-realization. Marina Engel paints an intricate mental image for the audience of what kind of expectations were held for females in the sasss, whether it be roles in society, or the things that they could accomplish. Engel uses symbols, Roding, and characters to clearly portray the oppression and factorization of women in the assess. Regardless Of the fact that Marina does not directly tell the audience the events that were occurring or the way women were viewed, the male ideals for a female are represented crystal clear in this literary work.

A Guide for Designers on the Construction

The Construction Design and Management 2015, which is also known as CDM 2015, were enacted into place in 6 th April 2015 replacing the CDM 2007. The main requirement in this act helps to provide legal requirements for the construction industry concerning the health and safety in the industry. In this view, the act helps to define the different roles of the people in the construction industry in maintaining the health and safety during working environment[1]. The CDM 2015 offers the HSE legal series and guidance on the construction industry and helps to keep the sector accident free. The HSE official has to take care of the initial conditions of the construction status and helps to control the hazards. Several rules do apply on the triangular house due to the advancement of the different hazards, which can be found on such site considering the working height. The regulations also defines requirement to have the perfect personnel for their rights jobs and be able to cooperate and coordinate the work with others. Moreover, the CDM 2015 helps the HSE official to convey the right information concerning the risks and the way to manage them at the site, help to pass the safety and health information to the right people perfectly and on time and be able to consult and engage other workers about the available risks and help to cooperate to come up with solutions on the risks[2]. In this view, the CDM 2015 requires the people to keep the construction industry accident free by maintaining the different aspects and safety issues. Triangular house must have a lift to enhance the movement due to its location that is near the road. The lift requires proper management and check up to ensure that it is secure and safe for use. In addition, it requires one to be able to pass the information concerning the risks available and help to define the solutions well. This legislation requires proper passing of information in order to enhance its effectiveness in the construction industry. The project manager has to design the proper channel for this communication and then pass it to the HSE personnel. The triangular house has several floors and therefore passing of information from one floor to another is difficult. The workers cannot be shouting to one another considering the noise at a working site. The CDM therefore stipulates for the existence of proper channel and method of communication to enhance passing of information. Through the talks, the proper message on CDM 2015 can therefore be passed and solution concerning the risks passed to the people. This will help to minimize some of the risks such as personal injuries, which can be sustained due to lack of concentration while working. In addition, passing the information that each person should be allocated the duties they are qualified on will help to minimize the injuries and risks. In addition, in order to effect this regulation effectively, workshops and trainings to ensure that workers are conversant with the tools and machines will help to attain the goals of this regulation[3]. This will ensure that proper and qualifi ed personals are allow to operate and perform their specific function, in relation with this regulation, the measure will help to reduce the cases of personal injuries and therefore providing a safe working environment. In conclusion, the client, HSE officer and project manager have great say in the health and safety of the triangular house and any other buildings as well.   In addition, the regulation can also be effected through holding proper meetings to plan and derive solutions for the available risks and problems[4]. The project manager can arrange to have these meeting and discuss the location of the specific parts such as the lift, which help to solve the problem issues. This will help to reduce risks, which may occur due to knocks by the objects on the air. Fire safety is a key element, which need to be considered in any development of a structure. Projects and measures to curb the future incidents of fire are made in advance and taken care of and provision of the key escape route of the people in the triangular house. Considering the amount of millions inserted in the development of structure of the triangular house, the fire safety becomes an important component, which must be addressed. Since the fire can destroy the structure in few hours, the addresses of the fire safety are an economical measure, which defines the incidents of fire, can be addressed to bring on minimal losses when they happen[5]. In this connection, the fire safety regulations are practices, which are brought on board to help reduce the destruction include the provision of escape routes which are enough to ensure proper evacuation. Since these regulations are meant to control both passive and active fire incidents, the provision of guidelines and warning helps to provide the solutions to fire incidents. Ignition prevention for the uncontrolled fire is one of the major design measure which is key in provision of the fire safety[6]. In order to protect the building from such incidents, the building facility is built in accordance with the building codes. Some of these key regulations include the definition of maximum occupancy of the building, maintaining of fire exits points in the triangular house and especially on the ground floor. Correct type of fore fighting machines such as fire extinguishers is essential to ensure that in case of any incident, the firefighting machines can be accessed easily on every floor[7]. In addition, the fire safety arrangement helps in providing the required alerts through the alarm systems. This ensures that people are able to evacuate the affected areas on time and therefore it shows the reason beyond its importance. The fire safety enhances the awareness of the main actions that need to be undertaken each time an incident happens. According to building fire safety regulations 2005, the rules help to reduce the obstruction, which might happen whenever the incident of fire happens[8]. The regulation provides the procedure through which the process has to take place and therefore reducing the casualties, which might happen. In addition, the floor plan must also have enough space, which must allow the movement of the people in the triangular house. The single staircase provided in the triangular house is not sufficient to allow the evacuation in case of internal fire on all the floors and emergency exits are required to ensure proper safety in case of fire. Moreover, the fire safety regulations help to define the type of structures that will be set up according to their use. In conclusion, the triangular house requires proper fire requirement for both external and internal fires. Considering it is a high-rise building, proper fire consideration is required and equipment is placed on order. This provision is provided according to the use of the structure and helps to define the duration, which the structure can withstand during fire incidents. In conclusion, the fire safety requirements have to be met because they are able to maintain the safety of structures and procedure of ensuring that all personnel in the buildings are safe. Bone, Stephen., & Great Britain. 2000. Designing for health and safety in construction: A guide for designers on the Construction (Design and Management) Regulations 1994. Sudbury: HSE Books. Cassidy, Kevin A. 1992. Fire safety and loss prevention. Boston: Butterworth-Heinemann. Construction Industry Training Board (1963-2003). 1995. CDM: The view from here : the Construction (Design and Management) Regulations. London: CITB. Great Britain. 1995. Managing construction for health and safety: Construction (Design and Management) Regulations 1994. Sudbury, Suffolk [England: HSE Books. Hughes, Phil, and Ed Ferrett. 2016. Introduction to health and safety in construction: for the NEBOSH national certificate in construction health and safety. Joyce, Rose. 2001. The construction (design and management) regulations, 1994: Explained. Ludhra, Subash. 2015. Common sense guide to health and safety in construction. Construction Industry Training Board (1963-2003). 1995. CDM: The view from here : the Construction (Design and Management) Regulations. London: CITB. Rose, Joyce. 2001. The construction (design and management) regulations, 1994: Explained. Stephen, Bone., & Great Britain. 2000. Designing for health and safety in construction: A guide for designers on the Construction (Design and Management) Regulations 1994. Sudbury: HSE Books. Great Britain. 1995. Managing construction for health and safety: Construction (Design and Management) Regulations 1994. Sudbury, Suffolk [England: HSE Books. Robert, Ratay T. 2012. Temporary structures in construction. New York, N.Y.: McGraw-Hill Education LLC. https://accessengineeringlibrary.com/browse/temporary-structures-in-construction-third-edition. Subash, Ludhra. 2015. Common sense guide to health and safety in construction. Kevin, Cassidy A. 1992. Fire safety and loss prevention. Boston: Butterworth-Heinemann. Phil, Hughes, and Ferrett Ed. 2016. Introduction to health and safety in construction: for the NEBOSH national certificate in construction health and safety.

Developing and Managing an Enterprise Essay Example | Topics and Well Written Essays - 2500 words

Developing and Managing an Enterprise - Essay Example Majority of the operation of the company are operated by franchises in which separate franchisers buy the rights to operate their business under the name of McDonalds while providing the same quality and service in its products as is the product and service offering of the McDonalds Company. (Rensi, 1995) Standalone businesses as well as franchises can be launched by entrepreneurs who seek to establish unique and innovative business. The main difference between an entrepreneur and any other form of business man is that entrepreneurs are willing to take on risks. They do not take on excessive risk; instead they are "calculated risk takers, who define the risks inherent in any venture and attempt to minimize them" (Kathleen, 2006, p6) The advantages that are available to standalone businesses pertain to the fact that the proprietor can run the business, according to their own wishes and plan the product and service offering as per the plans of the proprietor (Lewis, 1994). They have almost complete control in the development of the business, its strategic expansion as well as the positioning of the company and the products in the market. "The advantage of buying an independent business over a franchi... "The advantage of buying an independent business over a franchise is that the business you buy is yours to do with what you will. You do not have to maintain any aspects of the business that do not increase profits, and you can implement new ideas as you see fit. In fact, some business buyers look for struggling businesses that are undervalued because they know they can improve their profitability. Once the transition has been made, as the new owner, you have the full decision-making power." ('Should You Purchase a Stand-Alone Business or a Franchise', 2008, p1) The disadvantage of a standalone business however pertain to the increased risk that the company has to bear and the limited resource for funding and support that are available to the business. "Of course, with greater flexibility and full control comes increased risk. After all, as an independent owner, the business is contingent on your decisions. For this reason it is not always easy to obtain the necessary financing without an established track record of running such a business." ('Should You Purchase a Stand-Alone Business or a Franchise', 2008, p2) Moreover the business is solely responsible for establishing new relationships with suppliers, clients as well as vendors, distribution agents, media contacts and developing the marketing campaign of the business. The advantages of operating a franchise include that the franchise business is formed with a basis of a proven idea supporting it. Moreover it is possible for business to assess the performance and the success of other franchises of the same company before committing one. (Peterson & Dant, 1990)Aside from this, in a franchise the business can use recognized brand names and trademarks. The franchisor also

International Marketing Strategy (Entry Mode) for Chinese Household Dissertation

International Marketing Strategy (Entry Mode) for Chinese Household Electric Appliance Enterprises into the UK Market - Dissertation Example Add into the mix a market on another continent, in a different language group, various political system, and a changing business culture and the process of successfully navigating the waters can be difficult indeed. In order for international companies to stay successful in today’s quickly changing and increasingly global business community, it is important to constantly be innovating and looking for viable expansion opportunities when they present themselves. The People’s Republic of China has countless small and medium sized companies that are well situated to move into global markets. Many of the industries are firmly rooted in the manufacture and sale of household appliances. A growing market for such appliances has been realized in the region of the United Kingdom. Expansion into the United Kingdom does not come without perceived risks. This study first looks at the market conditions that need to be evident before a Chinese firm can realistically explore moving int o the United Kingdom. The project also examines the unique nature of business in the UK and how those differences need to be accommodated by the Chinese company looking to expand. In the end, the study looks at the three main entry modes into a new international market, highlight the positive and negative aspects of each, in an effort to determine which might be best suited to the small and medium sized Chinese appliance company. The theory of cultural distance is also explored to determine how Chinese companies can best minimize the great divide that currently exists between the two companies. Since we know that cultural distance increases risk, an analysis is needed to determine just how much risk a given firm is willing to accept. In addition, various options for entry need to first be explored in order to narrow the cultural distance currently in existence. In the end, a primary objective of this project was to conduct actual field research by contacting various Chinese firms ei ther interested in the UK market or they are already conducting business there. Advice and insight was solicited about how small and medium sized Chinese appliance companies should best explore future expansion into the United Kingdom. What follows is a synopsis of these findings. 1. Introduction International business, by its very nature, is a complex and difficult landscape to navigate. Various legalities exist that certainly provide a barrier to entry into many markets. While it is certainly feasible, many companies struggle to justify the time, expense, and expertise to successfully enter into a new market and to be financially prudent at the same time. China is obviously an international manufacturing powerhouse, making nearly every type of conceivable product available on the market today. Domestic consumption alone, however, can only carry an economy the size of China so far. It is prudent to explore international markets and to make a successful entry into various product ca tegories and often and seamlessly as possible. China has long been known for its household

Catalyst Housing Ltd. Organisations Behaviour Essay

Catalyst Housing Ltd. Organisations Behaviour - Essay Example The need for housing services, community development and affordable homes being high in the region, the company has been evolving adapting itself to the changing needs of customers in the region. On the other Volkswagen is a German automotive manufacturer, which a leading quality provider of luxury cars for the elite class in society. The increasing trend in demand for luxury cars in Germany accounts for one of the main reasons for establishment and success of the company in Germany. Additionally the availability of technological knowhow and expertise is also wide spread in the region also accounts for the radical development and success of the company in the region. The project seeks to present a comparison and contrast between the two organizational structures and cultures of Catalyst Housing Ltd and Volkswagen. This is done in close association with the impact is causes on the business performances of firms respectively. The suitability and applicability of leadership styles in the two organizations are also discussed in the project and its impacts on the present motivation levels of employees. Finally the effectiveness of group behaviours and team work is provided in the project along with the factors promoting it inhibiting it respectively. Identification of the structure and culture of each organisation, comparison and contrast the organisational structure and culture of each organisation Catalyst Housing Ltd represents a geographic organizational structure in which the organization is divided into small business units and offices which have their own independent entities based on the place where it is located. Catalyst Housing Ltd has unit s based on West London, Kensington and Chelsea, Brent as well as the South East. Each of these has their own local boards responsible for handling their own local operations. This kind of structure is particularly important and applicable for a large organization like Catalyst Housing because of its presence at different places and locations and the need to carry out business activities as per the needs and requirements of the local regions. The company has a flat hierarchical structure because of the wide dispersion of its unit’s location in different regions (Catalyst Housing, 2012). Following is an organizational st

Data life cycles -Compare and contrast IT lifecycle approaches Essay

Data life cycles -Compare and contrast IT lifecycle approaches - Essay Example In this scenario, the option is an extremely disconnected firm with islands of proficiency in a sea of mislaid opportunity (IBM, 2012). However, to help businesses organize these endeavors, a group of IT lifecycle approaches and solutions exists, which is a collection of integrated systems and tools, developments and services to support the collaboration and communication of company, development, functions and stakeholders. Moreover, every forward-thinking is particularly planed to facilitate teams in tackling key cross-lifecycle actions that are most important to offer timely and productive worth to the company (IBM, 2012). In addition, it should be clear that businesses have to make the process of data storage more efficient. The benefit is that ILM/DLM (data and information life cycle management) creates high-quality business sense: actually, that is why it subsists in the primary place. In this scenario, ILM/DLM is a precondition for high-quality business governance; however is a s well a crucial component of high-quality industry conduct. Additionally, it takes care of company’s reputation and deals with risk, and supports a secure and reliable dealing environment. Moreover, it defends worldwide financial marketplace security and stability in addition to tracking doubtful customers' group. As well, it gives importance to clients’ self-assurance. Furthermore, it helps avoid terrorists and money-laundering as well as harmonizes global authoritarian approaches (TechTarget, 2007; Brinkmoller & Fischer, 2007). Basically, the DLM is a policy-based method that is used to handle and organize the flow of data and information system's data all through its life cycle: from configuration and preliminary storage to the time when it turns out to be old-fashioned and is deleted. In addition, data life cycle management products computerize the procedures concerned. Additionally, new data and information that have to be accessed more often, are stored on rapid and more costly storage media, on the other hand less critical data is stored on less costly and slower storage media (TechTarget1, 2004; Enterprise Integration, Inc., 2006). Moreover, HSM (Hierarchical storage management) is also a kind of data life cycle management product. In this scenario, the hierarchy refers to various kinds of data and information storage media, like that RAID (redundant array of independent disks) data and information systems, tape, optical storage, every type demonstrating a specific level of cost as well as speed of data recovery when access is necessary. In addition, HSM product allows data or system administrator to create and implement strategy for how frequently different types of files are to be stored to a backup data and information storage device (TechTarget1, 2004; Enterprise Integration, Inc., 2006). In simple words, ILM is all about understanding the data value with respect to time. The value of data changes with time and various rules are avai lable to administer how long data must be saved for, how secure the data store must be, and when the data must be removed from that store. However, these values will vary for different categories of data. In addition, ILM engages classifying data classes into business importance categories, then creating and

Proposal Dissertation Example | Topics and Well Written Essays - 2000 words

Proposal - Dissertation Example It will also be necessary to present a description of the nature of Saudi Arabia, centring on whether it is a secular state or a fundamentalist state, and whether or not the people enjoy the freedom of speech and press, as this reveals whether a country is broad-minded in offering basic rights to its people. It is important to recognise the issues arising from the shaping of news content in the print media, particularly newspapers, of the Saudi Kingdom. Thus, the research will end by suggesting a profound solution to the identified problems. Justification News provides us with information on every aspect of life, and can relate to individuals or entire nations of people. Thus, the freedom of press and speech has always been a controversial and debatable issue, particularly in a country like Saudi Arabia, which is an important and influential Islamic state governed by a dictatorship regime. News coverage in an Islamic state goes through various filters, especially if related to terror ism, extremism or other controversial topics. This compels the states to take extra measures in relation to how they want to portray their image in the media, both locally and, in particular, internationally. Thus, the media in Saudi Arabia does not enjoy the freedom of press, like any other country in the Middle East, mainly due to government pressure. The news presented to the audience in these countries goes through a substantial amount of processing, screening and editing before being delivered. Eventually, the common people sometimes only acquire a limited amount of information based on the actual reality. Despite the obstacles, journalists and reporters in Saudi Arabia strive to provide the bitter truth to the people. Their job is tough due to various factors and issues, notably the strict regulations and the scrutiny of print media that influences the publishing and shaping of news in Saudi Arabia. In response to these regulations, most newspapers in Saudi Arabia are looking to increase their transparency and credibility with the help of international groups including CASTOR (Circulation Audit Steering Organisation). This is a joint venture of the GCC Advertisers’ Business Group, the IAA (International Advertising Association) and the Media Agencies’ Council, formed in the UAE in 2005 with the goal of promoting the adoption of circulation auditing so to increase transparency and credibility in the print media industry. Given all this information, it is clear that the research question offers a great deal of scope. Literature Review The Saudi Arabian media system is underpinned by its particular history, just like that of any other country. The modern state of Saudi Arabia was established in 1932 after the capture of Mecca and four Arabian states by Ibn Saud, who went on to unite the entire region under the rule of the Saud family with the support of the Saudi tribes, merchants and the religious leaders while declaring himself King. However , the longevity and stability of the Kingdom is a result of its oil income, which has enabled the monarchy to deliver benefits to all sectors. Constitution Saudi Arabia is an absolute monarchy with no written secular constitution. The Kingdom has rejected the imposition of such a

A short Proposal document Essay Example | Topics and Well Written Essays - 500 words

A short Proposal document - Essay Example By attending the conference, my colleagues and I will have ample time to interact with business leaders from all over the world and create a platform through which our company can increase its customer base through these links. We will use socialization aspect of the conference to sell our company to the present global business leaders. Also, the conference will focus on discussing issues that are pertinent to the industry, which I believe will be beneficial to everyday operation of KW-Connect. The presentations will offer me a chance to know industry-related issues and how to tackle emerging challenges. This would help me and my colleagues drive our company to the top of the market. Most importantly, the conference will have a hall filled up with stands for regional and global business leaders and it would be very crucial for KW-Connect to also have a company stand at the conference. By having a stand at a conference that host global business leaders, the image of KW-Connect will be sold not only to the regional market, but also the global market. Having a company stand will also give us the opportunity to sell to the audience the services that we offer to our customers. The required registration charge for attending the conference is $700 per person, which comes to $2,100 for the three of us. However, registering before September will reduce registration cost by $ 100 per person, which means we will pay $ 1,800. In addition, our flight will cost $440 per person to and fro, while accommodation and meals will cost $ 1,000 per person for the two days. We will also need $3,000 for miscellaneous expenses, including travel cost from the airport to the conference venue. The total cost of attendance for the three of us will be $9,420. This conference offers the best opportunity for me and my colleagues to establish better contacts with industry business leaders and gain critical knowledge in product development. Therefore, my

Proposal Dissertation Example | Topics and Well Written Essays - 2000 words

Proposal - Dissertation Example It will also be necessary to present a description of the nature of Saudi Arabia, centring on whether it is a secular state or a fundamentalist state, and whether or not the people enjoy the freedom of speech and press, as this reveals whether a country is broad-minded in offering basic rights to its people. It is important to recognise the issues arising from the shaping of news content in the print media, particularly newspapers, of the Saudi Kingdom. Thus, the research will end by suggesting a profound solution to the identified problems. Justification News provides us with information on every aspect of life, and can relate to individuals or entire nations of people. Thus, the freedom of press and speech has always been a controversial and debatable issue, particularly in a country like Saudi Arabia, which is an important and influential Islamic state governed by a dictatorship regime. News coverage in an Islamic state goes through various filters, especially if related to terror ism, extremism or other controversial topics. This compels the states to take extra measures in relation to how they want to portray their image in the media, both locally and, in particular, internationally. Thus, the media in Saudi Arabia does not enjoy the freedom of press, like any other country in the Middle East, mainly due to government pressure. The news presented to the audience in these countries goes through a substantial amount of processing, screening and editing before being delivered. Eventually, the common people sometimes only acquire a limited amount of information based on the actual reality. Despite the obstacles, journalists and reporters in Saudi Arabia strive to provide the bitter truth to the people. Their job is tough due to various factors and issues, notably the strict regulations and the scrutiny of print media that influences the publishing and shaping of news in Saudi Arabia. In response to these regulations, most newspapers in Saudi Arabia are looking to increase their transparency and credibility with the help of international groups including CASTOR (Circulation Audit Steering Organisation). This is a joint venture of the GCC Advertisers’ Business Group, the IAA (International Advertising Association) and the Media Agencies’ Council, formed in the UAE in 2005 with the goal of promoting the adoption of circulation auditing so to increase transparency and credibility in the print media industry. Given all this information, it is clear that the research question offers a great deal of scope. Literature Review The Saudi Arabian media system is underpinned by its particular history, just like that of any other country. The modern state of Saudi Arabia was established in 1932 after the capture of Mecca and four Arabian states by Ibn Saud, who went on to unite the entire region under the rule of the Saud family with the support of the Saudi tribes, merchants and the religious leaders while declaring himself King. However , the longevity and stability of the Kingdom is a result of its oil income, which has enabled the monarchy to deliver benefits to all sectors. Constitution Saudi Arabia is an absolute monarchy with no written secular constitution. The Kingdom has rejected the imposition of such a

Relation to marriage Essay Example for Free

Relation to marriage Essay Acclaimed as the Father of English Literature and the English Homer before William Shakespeare, Geoffrey Chaucer, the writer of The Wife of Baths Prologue and Tale, was born to a middle-class family in ca. 1343 and was once a member of the house of Elizabeth, Countess of Ulster. Regarded as one of the most famous and significant poets in the medieval period, Chaucer was well-known for his use of dream-vision form, his masterpiece The Canterbury Tales (ca. 1387), and more importantly, his contribution to the English language by importing more than 1000 new words that were derived from foreign languages. In The Wife of Baths Prologue, Chaucers precise presentation of the Wife of Baths experience (line 1) of marriage, which she believes to be right ynough for [her] to speke of wo that is [inside] (lines 1 3), brings forth to her convincing arguments about marriage. Obviously in the beginning of the Prologue, Chaucer suggests the idea of the Wife of Bath as being a five-time, experienced married woman, whose first marriage experience comes when she is only twelf year of age (line 4). The wise woman is without doubt an advocate of marriage, as she is always ready to fight back all kinds of attacks concerning her marrying five times with her strong, convincing arguments with references to the Bible although she graunte it wel (line 101) the truth that [one] does well not to marry (1 Corinthians 7.1), as it would be better to continue to live alone (1 Corinthians 7. 8) as a widow, the Wife of Bath strongly believes that there is nothing wrong to marry more than once, as she always agrees with the idea that to be wedded is no sinne (line 57) as long as [her] housbonde is fro the world agoon (line 53) according to her idea, it is of no repreve (line 90) and withouten exception of bigamye (line 92) to wedde if that [her] make [dies] (line 91). Despite the advices from other men, who [keep on] [conseiling] [her] to be oon (line 72), she is convinced that she does the right thing as there is no law that forbids her marrying, and whether to marry is up to her owene juggement (line 74) and decision. Her firm belief and strong arguments are, in my opinion, the results of her awareness of the law and her situation in the society, as well as her understanding of the Bible. Regardless of the higher values of maidenhood, the Wife of Bath believes that marriage is of the same importance as virginity as it is God who [tells] us to wexe and multoplye (line 28) and it is impossible to do so without marriage. In her argument about virginity and marriage, she likens wives as barly breed (line 150), which [the] Lord Jesu [uses] to [refressh] many a man (line 152). Such metaphor, in my view, works well to emphasize the importance of wives (barly breed), despite its inferiority to the purity of virginity, which she likens as breed of pured whete seed (line 149). The Wife of Bath, furthermore, believes that marriage suits her the best and is what she desperately needs, as it is her will to bistowe the flour of al [her] age in thactes and in fruit of marriage (line 118 119) it will definitely be a disaster for her if she has to laden al [her] lif in chastitee (line 100), despite the fact that virginitee is great perfeccioun, and continence [is] with devocioun (line 111 112), which is according to the Almighty God, the way to live a perfect life.

Impact Of Volcanic Activity On The Environment

Impact Of Volcanic Activity On The Environment The research examines the impact of volcanic eruption on the environment and on society. The work aims at exploring four different types of volcanic eruption, the negative and positive impact of volcanic eruption and the health and safety measures during and after volcanic eruption. A total of thirty questionnaires were sent out to friends, staff and students of Cambridge education group, twenty responded with useful information which has influenced the content of this research. The questions includes, have you ever experienced volcanic eruption in your country, the positive and negative impact of volcanic eruption. The comment they made within the defined range was critically analysed by the author by making reference to secondary sources .It was found that the eruption in Iceland was a composite volcanic eruption which lead to closure of several airports around the world. Volcanic eruption has a devastating effect on our society and could lead to loss of lives, income and properties. iv INTRODUCTION The name volcano has its origin from the word Vulcan, a god of fire in Roman mythology. Most people instantly think that a cone shaped mountain with smooth steep slopes, perhaps with a snow covered peak and a ring of smoke rising skyward. The description is accurate but applies to only one type of volcano which is the stratovolcano. Although there are other types that differ in many ways from stratovolcano, some volcanoes are composed of long, gentle slopes often covered with fertile soil while some have no vertical structure instead composed of a depression hundreds of yards deep and extending over several miles. The shape of volcanic structure is clear indication of the type of activity carried on by the volcano .A volcanoes type of activity is also related to the chemical and physical properties of magma produced. Mauro R(2003) 1.1PRODUCT OF VOLCANISM Volcanism in Iceland results from divergent plate movement across the Mid-Atlantic Ridge and excessive production of magma in the North Atlantic Mantle plumeà ¢Ã¢â€š ¬Ã‚  Freysteinn (2006) The product of volcanic eruption are lava, gases and fragmented material such as ash which is derived from molten rock called magma .Magma is a molten matter of silicate composition. Silicon is the main constituent of most minerals and rock in the Earthà ¢Ã¢â€š ¬Ã¢â€ž ¢s crust and also contains dissolved gases which is less dense than solid rock and tends to work it way upwards through fissures .lava is a magma that has erupted at the surface.The term lava applies both to the molten material and to the rock that forms after magma has cooled and hardened. Schminike ( 2004) 1.2 BACKGROUND OF STUDY In the 9th century AD, the Vikings settled in Iceland and established a council that documented its first historical volcanic eruption .The heroic tale was written in the 12th and 13th centuries after a third of the population died from smallpox and in 1783-1784, Laki eruption killed a-fifth of the remaining population by famine. Iceland gained sovereignty from Denmark in 1981 and completed independence in 1944 Recently,the Eyajallajokull volcano which is known as the iseland-mountain underglacier, situated in the southern Iceland erupted spectacularly on the 14th of April 2010 ,after having been dormant for almost 5000years .During this eruption ,the subglacial eruption produced a large ash plumes that drifted over Europe and forced an unprecedented closure of airspace in Europe and other countries .The Iceland owe its existence to a large volcanic hot spot sitting on a mid-ocean ridge .The plate boundary between the American and Eurasian tectonic plate crosses Iceland from the south to the north and spreading process can be directly measured and observed on land .Chimu (2010) 1.3AIMS AND OBJECTIVES Volcanic eruption in Europe can cause severe damage in localized areas. This can be seen in Iceland, a country prone to volcanic eruption. Volcanic eruption has the ability to irreparably damage plant and animal ecosystems and also human social environments. This report seeks to explore the types of volcano, the positive and negative impact of volcanic eruption. This report will also show the health and safety measures during and after volcanic eruption. 2 2.0 LITERATURE REVIEW The Authors below has discussed the phenomenon on the previous volcanic eruption on different locations. This has been incorporated by the author in view of the recent volcanic eruption in Iceland. According to Grattan et al (1991) historical document from A.D ,1783 demonstrated that volcanic gases emitted in an eruption in Iceland did have a severe effect on both the physical and human environment within Europe. The Laki volcanic eruption in southern Iceland in 1783, resulted to high release of haze which were felt all over Iceland .The damaging effect led to destruction crops and vegetation, cultivated crops and vegetation were burnt and withered by acid precipitation. Caseldine (2009) Mount Pinatubo is a volcano that stands 5770 feet, which is located in Philippine along the coordinates 15oN,1200E. The eruption in Mount Pinatubo on the 15th of July was the second largest most violent volcanic activity in the twentieth century after being dominant for over 500 years .The action led to the release of nearly 20 million tons of pyroclastic debris which actually resulted to the destruction of more than 200,000 acre of land and also gave rise to major casualties and damage.This includes the death of more than 700 people and destruction of more than 200,000 homes. Yacove ( 2003). In the morning of May 18th ,1980 Mount St Helens erupted a pyroclastic material which constituted a hot pumice and ash. Approximately 400 meter of the mountainside blew outward that morning. About 60 square kilometres of the neighboring valley was filled with debris.The explosive eruption of Mount St Helens caused the death of over 50 people .Allan (2003 ) Kilauea is lacated between the southeast and it is the spot where all active volcanoes in the entire Hawaiian chain occurred,perhaps the world`s most active volcano . Kilauea`s frequent eruption makes the crater a great study site for volcanologists. In Hawaiian tradition Kilauea is also the home of Pele,the Hawaiian volcano goddess. During the nineteenth century the eruption occurred more often and have contributed to the Kilauea`s reputition, both as a geologic site of wonder and as spiritual site of significance to some residents of Hawaii Allan( 2003) The stramboli volcano in Italy is archytype for strambolian activity (carniel and lacop 1996) another feature of this volcano is the presence of continous volcanic tremor (Ripepe and Gorder1991) .About twice a year the volcanic eruption that occurred showed paroxysmal activity that effected tourist visiting the volcano( Jaquet and caniel 2001) 3 3.0 METHODOLOGY This research has been conducted by the author through the use of primary and secondary sources .Primary data were achieved by survey, interviewing people both verbally and online on the account to the recent volcanic eruption that occurred in Iceland and previous eruption in other countries. A total of thirty questionnaires were issued out to students, tutors, administrators and an expert on the field of structural geology. The information received were critically analysed and incorporated into the report. Secondary sources were evaluated from two different research trends which are quantitative and qualitative analysis. These analysis were established by making reference to books from the library, journals, articles and also e-books such as goggle scholar ,goggle books were utilised .Data collected from these material were re-examined by comparing, evaluating both information from primary and secondary data 4 4.0 VOLCANISM The frequency, magnitude and kind of volcanic eruption are likely to change in the future. The earth has been formed about 4.6billion years ago with consistent occurrence of volcanic eruption. Each year about one-tenth of the active volcanoes on earth erupt. One in every six of the active volcanoes on earth has led to loss of lives and properties as a result of this activity , cities and region has been devastated. Disastrous volcanic eruptions are characterised by rapid onset of their climatic phase and by a wide variety of eruptive behaviour and effects. High and low temperature particularly mass flows of different types, such as debris, avalenche, pyroclastic flows and debris flows but also including atmospheric transport of ash for hundreds of killometres ,during a dynamic eruptions, huge masses of gasses are released into the stratosphere ,forming aerosol that globally effect the climate and the ozone layer for years.Volcano are certain to increase in future the reason are manifold. Schimike(2004) 4.1. CAUSES OF VOLCANIC ERUPTION A volcano is composed of three basic elements. A vent through which volcanic material erupt. A conduit which is the passage that allows magama to reach the surface of the earth and a reservoir or magma chamber deep in the earth crust. All volcanic eruption are not alike, some eruption are quiet with lava slowly oozing from a vent .Other eruption are very violent with lava and other materials being injected hundred miles into the air. Gases from within the earth interior mix with huge quantities of dust and ash and rise into the air as a great dark clouds that can be seen from many kilometres away. Some dark coloured lava is thin and runny and tends to flow as well. Explosive eruption are caused when lava in the vents hardens into rock.Steam and lava build up under the rocks when the pressure of the steam and new lava becomes great, a violent explosion occurs as a result of internal pressure within the rock.Gases and rock shoot up through the opening and spill over or fill the air with lava fragments.A volcanic eruption have been known to knock an entire forest ,furthermore an erupting volcano can trigger tsunamis,flashfloods,earthquakes,mudflow and rockfalls. After Floyd (2000) 4.2 TYPES AND COMPOSITION OF VOLCANOES There are different kinds of volcanoes which are classified based on the shape of the volcano ,the materials they are built of and the way the volcano erupt .The author will explain four different types of volcano which are grouped as: 1. Strato volcanoes 2. Cinder cones volcanoes 5 3. Shield volcanoes (which are also called shields) 4. Lava dome volcanoes 3.2.1 strato volcanoes The stratovolcanoes are also known as a composite volcanoes. Magma moves to the surface from its source miles below the crust and often changes in composition. There are different types of magma which are associated with different types of volcanoes. Basaltic magma, which comes from deep within the mantle undergoes little chemical changes during the process of volcanism. During this process some amount of fluid allows the magma to let-off its gas safely. The resulting landforms are cinder cones and shield volcanoes. In stratovolcano,magma`s chemical composition may change to a more viscous type.The chemical composition will eventually be responsible for the creation of volcanic rocks which are different from basalt.The three most common rock types found in strato volcanoes ,with variations in their composition are rhyolite,decite and andesite.Andesite has similar composition to basalt but has more percentage of silica content than basalt ,however Rhyolite on the other hand ,is more i dentical in composition to its parent rock while Decite is the middle in terms of composition. The rock types serve a purpose in composite eruption because it tells geologists the source of magma and the phase of eruption. The composite volcano are composed of virtually all the material a volcano can eject from a vent and the materials discharged piles up to form steeply sloping cone of the volcano. Prisciantelli (2004) 4.2.2 CINDER CONE VOLCANOES Cinder cones are one type of volcano or volcanic landform. They are associated with subsurface contact which amounts to their volatility.Magma on the top of a chamber is loaded with gas during the process of volcanic activity.The pressure from the gases subsequently necessitate to the explosiveness of the eruption while at the bottom of the chamber the pressure is less and magma tends to flow through a break in the cone. Furthermore when gases are thrown in the air during eruption the lava shatters and hardens to small cinders and ash which piles up around the vent. In addition the cinder cones are usually steep-sided and the top of the cone has a bowl shape which are small in size. The typical behaviour of a cinder cone is an eruption from a vent in the earth, concurrently, cinders are being accumulated to form the cone ,followed by a possible break at the base of the cone from which lava flows. The cinder is used for construction and also seperated by snowplows during winter to improve driving on icy roads.Prisiantelli(2004) 6 4.2.3 SHIELD VOLCANOES The shield volcanoes are another type of volcanic structure but are much broader than cinder cones, generally covering large areas. Lava constantly flows through the vent and they do not produce cinders, ash like the cinder cone volcanoes. The shield volcanoes are not as explosive and destructive as composite and cinder cone volcanoes .However they are harmful to anyone they come in contact with and also their lava flow covers a wider range of distance .The lava has multiple flows while one is hardening the other tends to begin and run over the top of the initial flow. In this manner, the volcano builds outward into a broad slope, its structure is high and wide and often covers many mile during this activity. The slope is more gradual than that of the composite or cinder cone volcano. Shield volcanoes has a similarity with that of the cinder cones in terms of basalt lava composition. The rock type of the shield volcano is andesite and the fluid flow is different from the basaltic flo w. Pisiantelle(2004) 4.2.4 LAVA DOMES VOLCANOES Lava domes volcanoes are less common and are also known as volcanic domes and plug domes which are steep-sided, bulb-shaped mountain that forms when viscous felsic magma and occasionally intermediate magma, is forced toward the surface. When pressure below the chamber is great , the felsic magma tends to move gradually. This is as a result of the sticky magma that are contained in a chamber. Some cited examples of a lava domes volcanoes was an occurrence in Washington which began in the year 1980 on Mount St. Helens. A number of lava domes were buried in the crater of Mount St. Helens and most of these were destroyed during subsequent eruptions. Since 1983, Mount St. Helens has been characterised by occasional growth and renewed eruption in 2004.More so in June 1991, a lava dome in japan, the unzen volcanoe collapsed under its own weight which caused debris to flow and also hot ash that killed 43 people during the eruption. The lava domes eruptions are among the most violent and destructive. In 1992 on Mount Pele on the island of Martinique, viscous magma accumulated at the highest point of the Pele and eventually pressure increased until the side of the mountain blew out with a huge explosion which led to the high discharge of dense cloud of pyroclastic materials and a glowing cloud of dust called the Nuee ardante (glowing cloud in French).The explosion also led to swirling cloud of white-hot ash and gases with an internal temperature of 700 degree celsius that consumed everything in its path. Subsequently, Nuee ardent passed through 7 St.Pierre within two or three minutes ,followed by a firestone as an ignitable material which burned and exploded. Approximately 28,000 resident of the city died during this action. According to Wicander (2008) 8 5.0 THE IMPACT OF VOLCANIC ERUPTION ( CASE STUDY:ICELAND VOLCANO 2010) Iceland has a high concentration of active volcanoes due to unique geological conditions. There are about 130 mountains of volcanic origin,18 of which have erupted since the colonization. A high amount of volcanism is concentrated along the plate boundary ,which runs across the island from the southwest to the north west. In the south and southwest regions of the island we find the Hekla, Eldgja and the Laki craters, also the Arafajokull and Snafellsjokull. Eyjafjallojokull is situated to the north of skoger and to the west of Myradalsjokull .Hooper (2010) Geologist explain the high concentration of volcanic activity in Iceland by a combination of the island position on the mid-atlantic ridge and volcanic hot spot underneath the Eurasian and North American plates. More so Icelandic eruptions are famous for their massive volume of erupted ashes and for vast lava outflows. The most common type of volcanoes are the composite volcanoes which spread over vast areas of the country and usually arranged in chains. Over the last 500years Iceland`s volcanoes have ejected about one third of the total global lava output ,although the Laki volcano in southern Iceland which erupted in 1783 and was classified as the largest erupted lava since the Iceland`s colonization .The most recent volcanic eruption in Iceland began on the 14th of April at the Eyjafjallokull mountain .Geologist explained during the eruption ,that the activity of the volcano increased incessantly, spewing a plume of ash which was approximately 5.3 miles high into the atmosphere. Thousands of flights were cancelled with millions of travel plans affected. During the incidence it was estimated that shutting down the United kingdom`s airspace alone for a week incurred lost of over 100 million pounds. More so business plans and those involved in importation and exportation of goods were disrupted. Th e global cost of the disruption, resulted in a loss of billions of pounds.Hooper (2010) 5.2 PRIMARY ANALYSES Questionnaire survey detailed in the report will help to influence some of the content of this report, other influences will be interviews both verbally and online. Although it was difficult to draw conclusions from some of the responses particularly the open-ended response. This investigation was carried out on friends lectures and also on students and staff of the Cambridge education group ,between 4th July to 11th July 2010 A total of 30 people were advised to fill in a questionnaire and out of the 30 people ,the number of responses from both online and paper questionnaire at the time of this research totalled 20 and out of the people that responded 18% were males while 12%,were females. The age-group of these participants ,27% were under 40 whereas 3% were above 40. Question 8,on the questionnaire was, have you ever experienced volcanic eruption in your country. A total of 27% partakers said No, while 3% said yes. Furthermore , question 10 was ,do u think that volcanic activity has a negative impact on the economy of a country. 30% of the respondents said yes and there reasons were, it can affect business activities by giving rise to delay on production services and that volcanic eruption may defer tourist and cause a lot of damages to properties ,vegetation and livelihood. Smoke haze will cause or necessitate delays both on residents and visitors going for tourism and other important activities . Most airports might likely to be shut-down during this activity. More so most manufacturing industries that rely on importation and exportation will put a halt on their activities there by affecting income generation and revenue for the government and private sector as a whole. Question 12 , was about the positive impact of volcanic eruption.27% of the respondents said that volcanic eruption, only has negative impact whereas 3% out of the respondents who said Yes, provided information within the defined range. The comments they made were that ,many years after volcanic eruption it could aid tourism and also produce interesting geographical and historical features. Furthermore,ash which is a product of volcanism enriches the soil when it is being deposited at the surface of the earth. In addition new rocks are formed from magma and can be used for infrastructural development. The analysis is shown on table 2 5.3 FINDINGS The preceding chapters focused on the origin ,composition and types of volcanoes. More so, on the procedures and analyses of primary data to meet the requirement of the author. This chapter will analyse further on the negative and positive impact of volcanic eruption on society in relation to primary analyses. This has been achieved through secondary sources. Depending on the type of eruption and its location, volcanic eruptions has overwhelming effects through a number of displays. The negative impact includes, the high release of haze during eruption ,which leads to destruction of crops and vegetation from acid precipitation.Caseldine( 2009). Pyroclastic resulting from eruption and can cause ample damage depending on the size of the layer deposited. A Thickness which is less than 1mm will act as irritant to lungs and eyes and also lead to closure of airport due to the potential to aircraft and contaminate water within the area. While a layer of ash with thickness between 1-5mm will cause minor damage to buildings and blocking air filters. This can also lead to electricity cuts due to conductivity of wet ash. A layer of ash which is about 5 -10mm will destroy crops and pastures, causing light weight buildings to collapse and also effect rail transport through signal failure. After Gottsamann (2008) Furthermore,a cited example of the negative impact was the eruption in Laki which is located in southern Iceland in the year 1983 .When lava poured out from a total of 135 newly opened cratars, it was estimated that during this eruption some half billion tons of 11 toxic gases was expelled into the atmosphere and killed over 16,000 people and slughter about 60% of cattle in island. After Gottsamann (2008). Volcanic eruption deposit materials (ash) on the surface of the earth and after a long period of time due to physical and chemical changes ,the ash provides nutrient to the surrounding soil. Volcanic soils are potentially fertile as the ash can contain trace element beneficial to the growth of plant .This can relatively encourage high population and intense agriculture within the area. Volcanoes are often located in region where there is high agricultural production. Volcanoes, provides strikingly natural beauty which can attract tourist .An example demonstrated is the volcanic eruption which occurred between 1963-1965 in costa rica ,called the Irezu volcano. The eruption was reported to be responsible for 4.3% increase in the number of tourists between 1963-1964 . Indirect economic benefit can also be initiated in response to the indications or threat of imminent volcanic eruption. Further example, was the volcanic activity that took place at Rabaul papua , New Guinea between 1983 a nd 1985 which led to a number of improvement to infrastructure on that location.This includes advancement of air-strips, road and bridges ,water and power supplies ,health facilities and communications .However during this growth ,food production increased as a number of people cultivated food gardens outside the danger zone.After Gottsamann ( 2008) 12 6.0 HEALTH AND SAFTY MEASURES DURING AND AFTER VOLCANIC ERUPTION WHAT TO DO DURING VOCANIC ERUPTION 1. During volcanic eruption,it requires immediate evacuation to a safer location ,rock debris ,lava flows and ash will make the area around the volcano dangerous to anyone that stays 2. If instructed to evacuate follow the directions of the authorities. 3. Evacuate to an area upwind and higher ground .Flash floods, mud and poisonous gases will accumulate in low lying areas 4. If you are unable to evacuate ,seek shelter indoors and make sure all windows and doors are locked to keep ash out . 5. Store all vehicles and equipment inside a garage and leave them, until the eruption has ended. 6. If you must go outdoors use goggle to protect your eyes and use a face mask or hold a damp cloth over your face to aid breathing. 7. Avoid falling volcanic ash ,cover your mouth and nose and wear long-sleeves to avoid irritation or burns on the skin. 8. If you are in a vehicle keep the engine switched off. Avoid driving when ash is falling heavily as driving will stir up more ash that may clog your vehicle`s engine. Bickley (2010) WHAT TO DO AFTER VOLCANIC ERUPTION 1. Minimise your movement and keep all windows and doors closed. 2. Always ensure the safety of yourself and your family before responding to the needs of others. Do a headcount to make sure the members of the family are safe and sound. 3. Check for injuries,do not attempt to move seriously injured person unless they are in immediate danger of death or further injury. 4. Drive slowly and carefully with your lights on. 5. Remove ash from your roof,more than ten centimetres of ash may be enough for your roof to collapse. 13 6. Hose down outside with a little water to dampen the ash .This helps to keep it from blowing around. Bickley (2010) 14 7.0 CONCLUSION In the assessement of the impact of volcanic eruption on the society and environment ,it was found that volcanic eruption are not alike ,some are quiet while some are violent ,This action depends on the internal pressure exerted on lava. The pressure necessitates gases and rocks to shot up through a vent and conduit and fill the air with lava fragments. It can be seen that the recent volcanic eruption in Iceland on eyjafjallolojokull province was a composite volcanic eruption which has ejected about one third of the total global lava output over the past 500years .The recent volcanic activity in Iceland occurred within a month and resulted to a loss of billions of pounds around Europe. The sudden violence of volcanic eruption causes catastrophe and devastation on the environment .This includes destruction of buildings, crops and vegetation. Could also lead to flight and vital activity delayed The findings also indicate that volcanic eruption has more negative impact on our society and these could affect income generation and revenue for the government and private sector.