Company Essay Example | Topics and Well Written Essays - 500 words

Company - Essay Example Since its inception in the United States, TiVo has penetrated to the Canadian, Australian, Mexican, New Zealand, Puerto Rican, Sweden, Spanish markets among others. Essentially, what TiVo offers is exclusive and unlimited entertainment to its users. TiVo pioneered recording programs concurrent with household viewing habits. In this program as opposed to the others, users can rate programs from three â€Å"thumbs up† to three â€Å"thumbs down† profiling. These ratings are combined to create a recommendation for its viewers. TiVo has also increased its broadband features. This has included and been facilitated by Amazon Video on Demand, Jaman.com and Netflix Watch Instantly. The advantage of this is that it provides users with unlimited access to thousands of movie titles and television shows from their homes. Perhaps the greatest contribution to the viewer’s society and the television industry is by having parental features. This way, the rate of pornography and violent co0ntent is greatly reduced as the parents get to choose what shows their children will watch. In a way therefore, TiVo is actively involved in raising a re sponsible generation. TiVo recently announced its intentions to acquire Digital smiths, a leading cloud-based content discovery service. The service which allows Pay TV operators to deliver an advanced user experience integrating search, discovery and browsing across a variety of devices will only mean more subscription to TiVo (Daft 120). Economically, these will translate to increased returns to scale for this market pacesetter. The devices include Android, Roku, Xbox, Playstation, Kindle and multiple other set-top boxes. TiVo also announced that it has increased its stock repurchase authorization by $100 million and intended to repurchase its $100 million in the first quarter of the 2015 fiscal year. In spite of having gained 234000 subscribers in the last quarter